What are the physical signage requirements apart from zoning?

The requirement for signage to be permanently affixed and visible and readable from the road is crucial for effective communication with potential customers and compliance with regulations. Permanent affixation ensures that the signage is stable and not easily removed or altered, providing a consistent representation of the business. Visibility and readability from the road are essential to attract attention from drivers and pedestrians, allowing them to quickly identify the dealership's location and services. High visibility indicates a professional image and helps in building trust with customers.

While illumination at night and the use of reflective materials can enhance visibility under certain conditions, they are not universally mandated for all signs. Similarly, the requirement regarding the size of the sign in relation to vehicle dimensions is not a standard criteria across all jurisdictions. Therefore, the emphasis on permanent, visible, and readable signage is foundational to the operational success of a dealership and compliance with local laws.