Where must the dealer's phone number be listed?

The dealer's phone number must be listed in a public directory or search because this ensures accessibility for potential customers and complies with regulatory standards. Including the phone number in public directories helps establish the dealer’s presence and credibility in the market, making it easier for consumers to reach out for inquiries, services, or support. This requirement is important for customer service and transparency within the automotive sales industry, allowing customers to connect with the dealer for any concerns.

In addition to visibility for customer interaction, having the phone number in a public directory fosters trust and professionalism, as consumers might hesitate to engage with a dealer who does not provide easily accessible contact information. This is particularly vital in an industry where personal interaction and follow-ups are often key to gaining and maintaining customer relationships.

While options like listing the number only on business cards, the dealership’s website, or promotional materials are useful, they do not provide the same level of public accessibility as a dedicated directory. The emphasis on public directories serves to meet broader visibility and customer service standards for dealers.